Sixty-five restaurants.
Two brands.
Curate. Integrate. Elevate.

Barry has focused exclusively on investing in and operating multi-unit consumer businesses since 2011, deploying over $1.5 billion across more than 100 acquisitions. He is the founder and CEO of B Wild Investments, Executive Chairman of US Laundry (Tide Laundromats), and a board member of Fresh Dining Concepts and Feed My Sheep; he also co-founded KBP Brands. He holds a B.S. from Indiana University's Kelley School of Business and an M.B.A. from Northwestern's Kellogg School of Management. At Vetta Group, Barry leads with a simple conviction: the best restaurants are built by great teams who keep guests coming back — so he's focused on growth that creates meaningful opportunity for the Vetta Team.

Troy has spent more than two decades building enterprise value across restaurant, consumer services, and supply chain businesses, as both franchisor and franchisee. He served as CEO of BC Pizza Holdings and spent over a decade as Multi-Brand President & COO of Ascent Hospitality Management, following ten years with Arby's Restaurant Group and as a franchisee of Arby's and McAlister's Deli. He holds an M.B.A. from Kennesaw State's Coles College and has been recognized as a Top 50 Global COO. At Vetta Group, Troy believes enduring brands are built through operational discipline and top-decile teams that create lasting value and unmatched opportunity for our people.

JJ brings more than 20 years of finance, accounting, and M&A experience across multi-unit consumer and restaurant businesses. She served as Chief Accounting Officer of WellBiz Brands — a PE-backed platform of five brands and 800+ locations — leading finance through rapid growth, acquisitions, and a successful sponsor exit, after SEC reporting leadership roles at Red Robin and a start at Grant Thornton. She is a CPA with B.S. and M.S. degrees in Accounting from the University of Colorado. At Vetta Group, JJ is building the finance foundation for disciplined growth — because great finance teams help operators see around corners.